We built systems to automate decisions.
We forgot to preserve meaning.
Understand why intelligent organisations repeatedly fail at consequential decisions, and how to prevent it.
Predictable Volatility explains why intelligent organisations create avoidable failures, not because AI fails, but because meaning silently drifts away from execution.
This is not simply a book about AI.
It is a decision architecture framework for leaders responsible for high-consequence decisions.
The Standback
Is your organisation at risk?
Consequential decisions rarely fail because technology breaks. They fail because meaning drifts between strategy and execution.
Everyone’s full on, all the time. Nobody gets space to actually standback and ask whether the decisions your organisation is automating still mean what everyone assumes they mean
Three-minutes, Seven Questions. No Scores, no automated diagnosis, just a short reflection that might surface a pattern already live inside your organisation.
The Pattern
The failure is always the same.
Four in five boards are now debating which decisions should be human-led and which should be AI-led. Most are asking the wrong question.
The question is not who leads the decision. It is who owns the interpretation layer between what the system produces and what the organisation actually decides.
That gap has a name. And it is predictable.
The Evidence
Forensic Cases
These are not cautionary tales. They are forensic records. The pattern appears across four decades, fourteen cases, and every sector that has automated a consequential decision.
Post Office Horizon (700+ wrongful prosecutions), Knight Capital ($440M in 45 minutes), Boeing 737 MAX (346 deaths), Wirecard (24Bn Euros to Zero in days), Robodebt (453K Debt Notices), Flash Crash ($1Tn Loss) and many more.
Volatility Brief
See Your Organisation
Before It Sees the Problem.
The Volatility Brief is a focused executive diagnostic for leaders making consequential decisions. Within days you receive an executive assessment highlighting interpretation risks, potential organisational impact and practical next steps.
"Without meaning, there is no trust."
— Valerie A. Logan, Founder, The Data Lodge &
Chief Strategy Officer, Data Society Group | Former VP Advisor to CDOs, Gartner
"The Meaning Mesh has been operating in
creative studios and brand teams for decades.
We just called it 'the brief.'"
— HENDO, AI Brand Strategist & Creative Director | Co-Author, The AI Edge
Book
Predictable Volatility
Why Meaning — Not Models — Determines Whether AI Breaks You or Builds You
Published June 2026. Fourteen forensic case studies.
One practical framework for governing intelligent decision-making.
Available in hardback, paperback and Kindle. Audiobook coming soon.
